How do smartphone users consume videos?


Mobile phones are naturally made to be used in an upright position.

? 94% of the time smartphone users consume content vertically.

Many reports found that the habit of consuming content horizontally is changing.

As social networks are accessed mainly from smartphones, an investigation by Insta and Snapchat revealed 2 interesting ideas:

✅ Vertical video has 9 times the completion rate.
✅ The visual attention for a vertical video is 2 times greater than horizontal.

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